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Snap celebrates its unique community in its first ever B2B marketing campaign

Snap launched its first brand-facing marketing campaign under the name of ‘Meet the Snapchat Generation’, targeting marketers and advertisers across the region. Celebrating the unique...

Iraq’s First ‘Super App’ Lezzoo Raises Seven-figure Seed Round

Lezzoo, the Iraqi startup for delivery and payment on-demand, is geared to become the troubled nation’s first super app, following graduation from Y Combinator’s S19 batch.   The...

A Short History of Influencer Marketing

Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer Marketing has become one...

Social listening and analytics company ‘Talkwalker’ acquires Nielsen Social

Talkwalker, a global social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen...

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Viber cuts business ties with Facebook

Japanese owned​ ​Rakuten Viber​, one of the world’s leading messaging apps for free and secure communication, announces it will cut all business ties with...

Cairo-based Fintech Startup MoneyFellows Raises US $4M in Series-A

Egyptian fintech startup MoneyFellows has raised US $4 million in a Series-A investment round from venture capital (VC) firms Partech and Sawari Ventures. What is MoneyFellows? MoneyFellows...